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Speed & Performance
90–100 is Good (green), 50–89 is Needs Improvement (amber), and 0–49 is Poor (red). Most sites score lower on mobile. Aim for 90+ on both. Even improving from 50 to 80 can significantly boost conversions.
Google's three key UX metrics: LCP (loading speed, should be under 2.5s), INP (interactivity, under 200ms), and CLS (layout stability, under 0.1). They are a direct Google ranking factor since 2021.
Use WP Rocket or LiteSpeed Cache, compress images to WebP, use a CDN, remove unused plugins, enable lazy loading, and choose a lightweight theme. A developer can get most sites from 50 → 90+ in one session.
Remove unused apps, compress images, switch to a fast theme like Dawn, reduce third-party scripts, and use Shopify's built-in image CDN. Shopify manages hosting so most gains come at the theme and app level.